Indianapolis Monthly Ad
This was a print ad for my client, Custom Concrete. They are a high quality, family-owned business and wanted to target high-end quality builders with this ad.
It appeared in several publications, including Indianapolis Monthly and a couple of Home-a-Rama focused magazines.
In addition to concept, design and production of the ad, I hired the photographer and models and art directed the shoot on-site in a newly completed, high-end home of a builder that used my client for all of their foundation work.
Responsibilities
- Source, hire and art direct the photographer and the photo shoot.
- Source, hire and art direct the models.
- Develop the ad concept and layout and achieve client buy-in and approval.
- Write the ad copy.
- Design and production of the ads for print in multiple magazines.
Tools
- Adobe Creative Suite: Illustrator, Photoshop, InDesign
