Indianapolis Monthly Ad

This was a print ad for my client, Custom Concrete. They are a high quality, family-owned business and wanted to target high-end quality builders with this ad.

It appeared in several publications, including Indianapolis Monthly and a couple of Home-a-Rama focused magazines.

In addition to concept, design and production of the ad, I hired the photographer and models and art directed the shoot on-site in a newly completed, high-end home of a builder that used my client for all of their foundation work.


  • Source, hire and art direct the photographer and the photo shoot.
  • Source, hire and art direct the models.
  • Develop the ad concept and layout and achieve client buy-in and approval.
  • Write the ad copy.
  • Design and production of the ads for print in multiple magazines.


  • Adobe Creative Suite: Illustrator, Photoshop, InDesign
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