Indianapolis Monthly Ad




This was a print ad for my client, Custom Concrete. They are a high quality, family-owned business and wanted to target high-end quality builders with this ad.


It appeared in several publications, including Indianapolis Monthly and a couple of Home-a-Rama focused magazines.


In addition to concept, design and production of the ad, I hired the photographer and models and art directed the shoot on-site in a newly completed, high-end home of a builder that used my client for all of their foundation work.

Responsibilities

  • Source, hire and art direct the photographer and the photo shoot.
  • Source, hire and art direct the models.
  • Develop the ad concept and layout and achieve client buy-in and approval.
  • Write the ad copy.
  • Design and production of the ads for print in multiple magazines.

Tools

  • Adobe Creative Suite: Illustrator, Photoshop, InDesign
Return to Portfolio

Design that Works for You